1. Open Airtable and log in.
2. Click on the “Add a base” button.
3. Choose “Start from scratch” and give your base a name like "Social Media Schedule".

1. In your new base, create a table for your social media posts. Name this table something relevant like "Posts".
2. Add the following fields to the "Posts" table:

• Date (Date field): To schedule the date of the post.
• Time (Single line text or Time field): To specify the time of posting.
• Platform (Single select): Add options like Facebook, Instagram, Twitter, etc.
• Content (Long text): To write the actual content of your post.
• Image/Video (Attachment): To upload any visual content.
• Status (Single select): Add options like Planned, Posted, and Draft.
• Owner (Collaborator): Assign tasks to team members.

1. Go to the "Grid view" of the "Posts" table.
2. Begin filling in your posts row by row, entering details for each field.
3. For recurring posts, use the "Duplicate this record" feature for quick entries.

1. Click on the view “Grid view” dropdown in the left-hand sidebar.
2. Select “Calendar view” and name it "Publishing Calendar".
3. Choose the “Date” field to display your posts on the calendar.
4. This will allow you to see your scheduled posts in a calendar format.

1. Go to the “Automations” tab in the base menu.
2. Click “Create an automation”.
3. Choose a trigger such as “When a record enters a view”.
4. Select an action like “Send an email” or “Post to social media” using third-party integration services like Zapier or Integromat.
5. Customize the automation as per your needs to automate reminders or postings.

1. Click the “Share” button on the top right of the screen.
2. Add email addresses of team members with the appropriate permission levels like "Editor" or "Commenter".
3. Ensure team members can view and update the status of posts as required.

1. Add another table named "Metrics".
2. Include fields like:

• Post ID (Linked to the Posts table): To associate metrics with specific posts.
• Date (Date field).
• Platform (Single select).
• Likes (Number field).
• Shares/Retweets (Number field).
• Comments (Number field).
• Engagement Rate (Formula field): Calculate rates based on collected metrics.

1. Regularly input collected data to keep track of your post-performance.

1. Go to the “Blocks” feature in Airtable (now part of Apps).
2. Add relevant Blocks such as Charts or Summary Blocks to visualize your data.
3. Set up reports to monitor key performance indicators that align with your social media goals.

By following these steps, the Airtable system can be effectively utilized for scheduling, managing, and tracking social media posts.