1. Head over to Google Tag Manager.
2. If you don't have an account yet, click "Create Account."
3. Fill in the details:

• Account Name: Usually, this is your business name.
• Country: Select your country.
• Container: Name it after your website or its URL.

1. Choose "Web" as the platform.
2. Click "Create" and agree to the terms of service.

1. After creating the container, a popup will show the container code.
2. Copy both code snippets from the popup.

1. Log in to your Webflow account.

2. Pick the project you want to link with Google Tag Manager.

3. Go to your project settings by clicking the settings icon.

4. Head to the Custom Code tab.

   Paste the code in the right sections:

• Head Code: Paste the first part of the Google Tag Manager snippet.
• Footer Code: Paste the second part just above the </body> tag.

1. Click "Save Changes."
2. Publish your site to apply the changes.

1. Go back to your Google Tag Manager account.
2. Click "Preview" to enter Preview Mode.
3. Open your Webflow site in a new tab.
4. If everything's set up right, a console should pop up at the bottom of the page, showing that Google Tag Manager is active.

1. In Google Tag Manager, click "Add a new tag."
2. Set up your tag:

• Tag Configuration: Pick the tag type you need, like Google Analytics, AdWords Conversion Tracking, etc.
• Triggering: Set up triggers to decide when the tag should fire.

1. Click "Save."
2. Repeat as needed to add more tags.
3. Click "Submit" once all your tags, triggers, and variables are set up.

1. After setting up all the tags, triggers, and variables, click "Submit."
2. Enter a version name and description for your reference.
3. Click "Publish" to make your changes live.

1. Use "Preview" mode in Google Tag Manager to test if all tags are firing correctly.
2. Open your Webflow site in a private browsing session or a different browser.
3. Do the actions that should trigger your tags.
4. Check if the tags fire as expected using the Google Tag Manager debugging console or other tools like the Google Analytics Real-Time report.

This setup lets you track and analyze your Webflow site better with Google Tag Manager, giving you more insights and marketing power.