Adalo

How to integrate Google Ads with Adalo?

Discover how to effortlessly connect Google Ads with Adalo. Elevate your app's reach and performance with clear, easy-to-follow steps.

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Overview

Bringing Google Ads into the mix with Adalo lets you keep an eye on conversions, refine how your ads perform, and make the user experience in your app even better. Adalo, a nifty no-code app-building platform, can use Google Ads' powerful suite of tools for pinpoint advertising and insightful data analysis. Usually, this means setting up conversion tracking in Google Ads and connecting it to your Adalo app to follow what users do. Knowing how it all works, from creating tracking codes to embedding them into your app, leads to more efficient ad management and improved marketing results.

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How to integrate Google Ads with Adalo?

Step 1: Create a Google Ads Account

  1. Head over to the Google Ads homepage.
  2. Hit the "Start now" button.
  3. Just follow the prompts to set up your account. You'll need to enter your business info and create your first campaign.

Step 2: Create a Google Ads Conversion Action

  1. Log in to your Google Ads account.
  2. Click on the tools icon in the upper right corner.
  3. Under "Measurement," select "Conversions."
  4. Click the "+" button to add a new conversion action.
  5. Pick the type of conversions you want to track (like website, app, or phone calls).
  6. Fill in the conversion details as needed, then click "Save and continue."
  7. You'll get a snippet of conversion tracking code. Keep this handy for later.

Step 3: Add Conversion Tracking Code to Your Adalo App

  1. Open your Adalo app and go to the screen where you want to track conversions.
  2. Drag and drop a Custom Action component to the relevant button or event.
  3. In the Custom Action settings, add the Google Ads conversion tracking code:
  • For Web Apps: Use an Embed component to add the JavaScript snippet directly into the header or body of your page.
  • For Mobile Apps: You might need to use Adalo’s API configuration and make use of a custom action to send conversion data to your backend and then to Google Ads.

Step 4: Verify the Conversion Tracking Code

  1. After embedding the tracking code, publish the Adalo app.
  2. Do a test conversion (like completing a form or making a purchase) to make sure the tracking code works.
  3. Check your Google Ads account to see if the test conversion shows up.

Step 5: Optimizing Your Campaign

  1. Keep an eye on the conversion data in Google Ads to see how your campaigns are doing.
  2. Adjust your bids and targeting options to optimize performance based on the data from your Adalo app.
  3. Regularly review and tweak your Google Ads strategy to get the most out of your ad spend.

By following these steps, you'll set up a smooth integration between Google Ads and your Adalo app, allowing for more accurate monitoring and performance optimization of your advertising campaigns.

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