Webflow

How to integrate Facebook Pixel with Webflow?

Discover the easiest way to integrate Facebook Pixel with your Webflow site for top-tier conversion tracking and marketing optimization. We've got all the steps for a hassle-free setup.

Developer profile skeleton
a developer thinking

Overview

Integrating Facebook Pixel with Webflow is crucial for boosting your marketing and keeping an eye on user activity on your site. First, you’ll need to create a Facebook Pixel in Facebook Ads Manager. Once you have it, just copy the pixel code and embed it into your Webflow project.

But don't stop there. You might want to set up specific events to track actions like pageviews, purchases, and sign-ups. This gives you deeper insights. Knowing the basics of Facebook Pixel and Webflow's custom code embedding will make this integration smoother and sharpen your ability to measure and refine your ad campaigns.

Get a Free No-Code Consultation
Meet with Will, CEO at Bootstrapped to get a Free No-Code Consultation
Book a Call
Will Hawkins
CEO at Bootstrapped

How to integrate Facebook Pixel with Webflow?

Step 1: Create Your Facebook Pixel

  1. Head over to the Facebook Events Manager.
  2. Hit that green "Create" button and pick "Create a Pixel".
  3. Give your pixel a name. Any name you like.
  4. Click "Continue" to get that pixel created.

Step 2: Copy Your Pixel Code

  1. Once your pixel is ready, click on the "Set up the Pixel now" button.
  2. Select "Manually Add Pixel Code to Website".
  3. Copy all the pixel code you see there.

Step 3: Access Your Webflow Project Settings

  1. Log in to your Webflow account.
  2. Click on the project you want to add the Facebook Pixel to.
  3. Head to the "Project Settings".

Step 4: Add Pixel Code to Your Webflow Project

  1. In the "Project Settings", go to the "Custom Code" tab.
  2. Scroll down to the "Head Code" section.
  3. Paste the Facebook Pixel code you copied earlier.
  4. Click the "Save Changes" button.

Step 5: Publish Your Webflow Site

  1. After saving, go back to your Webflow dashboard.
  2. Click the "Publish" button to make your site live with the new changes.

Step 6: Verify Pixel Installation

  1. Return to Facebook Events Manager.
  2. Click on "Verify Pixel Installation" to check if the pixel is set up correctly.
  3. Use the Facebook Pixel Helper extension for Chrome to double-check that your pixel is working on your site.

Explore more Webflow tutorials

Complete Guides to Webflow: Tutorials, Tips, and Best Practices

Explore our Webflow tutorials directory - an essential resource for learning how to create, deploy and manage robust server-side applications with ease and efficiency.

Why are companies choosing Bootstrapped?

40-60%

Faster with no-code

Nocode tools allow us to develop and deploy your new application 40-60% faster than regular app development methods.

90 days

From idea to MVP

Save time, money, and energy with an optimized hiring process. Access a pool of experts who are sourced, vetted, and matched to meet your precise requirements.

1 283 apps

built by our developers

With the Bootstrapped platform, managing projects and developers has never been easier.

hero graphic

Our capabilities

Bootstrapped offers a comprehensive suite of capabilities tailored for startups. Our expertise spans web and mobile app development, utilizing the latest technologies to ensure high performance and scalability. The team excels in creating intuitive user interfaces and seamless user experiences. We employ agile methodologies for flexible and efficient project management, ensuring timely delivery and adaptability to changing requirements. Additionally, Bootstrapped provides continuous support and maintenance, helping startups grow and evolve their digital products. Our services are designed to be affordable and high-quality, making them an ideal partner for new ventures.

Engineered for you

1

Fast Development: Bootstrapped specializes in helping startup founders build web and mobile apps quickly, ensuring a fast go-to-market strategy.

2

Tailored Solutions: The company offers customized app development, adapting to specific business needs and goals, which ensures your app stands out in the competitive market.

3

Expert Team: With a team of experienced developers and designers, Bootstrapped ensures high-quality, reliable, and scalable app solutions.

4

Affordable Pricing: Ideal for startups, Bootstrapped offers cost-effective development services without compromising on quality.

5

Supportive Partnership: Beyond development, Bootstrapped provides ongoing support and consultation, fostering long-term success for your startup.

6

Agile Methodology: Utilizing agile development practices, Bootstrapped ensures flexibility, iterative progress, and swift adaptation to changes, enhancing project success.

Yes, if you can dream it, we can build it.