Start by creating a new base in Airtable just for collecting customer feedback. Give it a name that makes sense, like "Customer Feedback."

Head over to the "Forms" view in your new base. Design a form with fields that match what you need:

• Name: Single line text
• Email: Email
• Feedback Type: Multiple select (e.g., Compliment, Complaint, Suggestion)
• Feedback Details: Long text
• Date: Date (Auto-filled with the current date)

Once you're happy with the form, click "Share form" to get a shareable link. You can send this link via email, post it on social media, or embed it on your website.

Go to the "Automations" tab in Airtable:

• Set up a new automation with the trigger "When a form is submitted."
• Add an action "Send email" and set it up to send a thank-you email to the email address the customer provided.

If you need more integrations, use Zapier:

• Create a Zap with Airtable as the trigger app and "New record in a view" as the trigger event.
• Choose the action app based on what you need (e.g., Slack for team notifications, Google Sheets for data backup).

Create different views in Airtable to break down and analyze the feedback:

• Grid View: For raw data entry.
• Kanban View: Categorize feedback by type.
• Calendar View: See feedback over time.

Use "Blocks" in Airtable for dynamic data summaries and charts:

• Add a "Chart" Block to see the distribution of feedback types.
• Use a "Summary" Block to calculate metrics like average feedback score if needed.

Set up an automation to send weekly or monthly feedback summaries:

• Use Airtable’s scripting block to gather data.
• Configure automated emails to send these summaries to stakeholders.

Regularly review and update the form fields and automation pipelines based on customer feedback and new needs. Keep making small improvements to capture better insights.