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Maritina

A passionate Product-UX/UI Designer, with more than 5 years experience in designig innovative solutions.
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Throughout my Design career, I have extensive experience in both large corporate environments and small start-ups with a low UX maturity, in various industries (Healthcare, Hospitality, e-learning, HR, AI ) designing for B2B and B2C projects, and also engineering teams. In every project I have worked on, I have conducted every process of the Design Thinking methodology, from User Research (User interviews with engineers) to prototyping and usability testing.
During my two-year tenure at easee.online eye exam (medical devices and digital health solutions), I led cross-functional teams, driving improvements in user experience and service quality. I had the opportunity to lead every part of the design and development cycles, from user research to wireframing, prototyping, and usability testing. Lastly, I facilitated workshops and brainstorming sessions with internal and external stakeholders and mentored junior designers to grow to their potential.

Additionally, my three-year tenure at Fareharbor (Booking.com) as a Senior Website Designer, equipped me with valuable experience in Hospitality, where I focused on designing and optimizing websites for enhanced user engagement and conversion rates across global markets (US, EU, APAC, LATAM). In addition, my collaboration as a freelancer with various companies underscores my adaptability, project management skills, and commitment to driving growth by balancing the users' needs with business goals.

As a freelance Designer, I have the opportunity to set human-centric development processes, either by sometimes being the first Designer and leading every part of the design and development cycle, from User Research to Design Hando to the engineers.
or by collaborating with agile teams. I am experienced in contributing to the delivery of user-centric experiences that address complex challenges and drive strategic outcomes.

My proficiency in Interaction Design and User Research coupled with my passion for innovation, positions me well to take ownership of UX challenges.
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