Adalo and Sendinblue integration: Step-by-Step Guide 2024

Learn how to seamlessly integrate Adalo with Sendinblue to optimize your app's communication and marketing strategies in just a few simple steps.

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What is Sendinblue?

What is Sendinblue?

Sendinblue is an all-in-one digital marketing platform primarily used for email marketing, SMS marketing, and customer relationship management (CRM). It helps businesses automate and streamline their marketing strategies with various tools and features.

 

Key Features

  • Email Marketing: Create, send, and track professional email campaigns easily with a drag-and-drop editor.
  • SMS Marketing: Reach customers instantly and drive engagement with targeted SMS campaigns.
  • Marketing Automation: Automate your marketing workflows to save time and increase efficiency with triggers and actions.
  • CRM: Maintain and manage customer data, interactions, and relationships in one place.
  • Transactional Emails: Send transactional emails like order confirmations and password resets with high deliverability.
  • Landing Pages: Design and publish custom landing pages to attract and convert leads.
  • Chat: Engage visitors, provide support, and convert leads with a live chat tool integrated into your website.
  • Segmentation: Segment your audience based on behavior, geography, and more for tailored campaigns.

 

Additional Information

Sendinblue offers various pricing plans, including a free tier, making it accessible for businesses of all sizes. It integrates with major eCommerce platforms, CRM systems, and other tools like WordPress, Shopify, and Salesforce. With robust analytics and reporting, you can track the performance of your campaigns and make data-driven decisions.

 

Being GDPR compliant, Sendinblue prioritizes data security and privacy. Their user-friendly interface and comprehensive support make it a popular choice for marketers worldwide.

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Adalo and Sendinblue integration: Step-by-Step Guide 2024

Preparation Steps

 

  • Create Adalo Account: Start by creating an account on Adalo if you haven't done so already. Adalo is a no-code platform that allows you to build mobile and web applications.

  • Create Sendinblue Account: Similarly, create an account on Sendinblue, a powerful email marketing and automation service.

  • API Key from Sendinblue: Log in to your Sendinblue account, go to the SMTP & API section, and generate an API key. This key will be used to authenticate your integration.

 

Setting Up in Adalo

 

  • Open the Adalo Project: Open the project in which you wish to integrate Sendinblue.

  • Install Custom Actions: Navigate to the "Database" section in Adalo and then go to "Custom Actions." Custom Actions allows you to connect with external APIs such as Sendinblue.

 

Creating a Custom Action

 

  • Add New Custom Action: Click on "Add New Action" and select "External API."

  • Name your Action: Give a meaningful name to your action like "Send Data to Sendinblue."

  • Set API URL: Enter the API endpoint URL from Sendinblue. For instance, if you are adding a contact, the URL would be https://api.sendinblue.com/v3/contacts.

  • Method and Headers: Choose the HTTP method as POST. Enter the following headers:
  • Content-Type: application/json
  • api-key: YOUR_API_KEY_HERE (Replace YOUR_API_KEY_HERE with your actual Sendinblue API key)

 

Define Your Parameters

 

  • Request Body: Input the necessary parameters in JSON format within the request body. For example, to add a contact:
    ```json
    {
    "email": "example@example.com",
    "attributes": {
    "FIRSTNAME": "John",
    "LASTNAME": "Doe"
    },
    "listIds": [2]
    }
    ```
    Replace the placeholder values with dynamic data.

  • Set Dynamic Values: Click on the "Add Input" option to bind fields from your Adalo database to the JSON request body. This ensures that user-specific data is sent to Sendinblue.

 

Testing Your Custom Action

 

  • Test API Call: Use the "Run Test" button in Adalo to check if the API call is functioning correctly. Ensure that Sendinblue receives your test data.

  • Save and Publish: Once you confirm the action is working as expected, save the custom action and publish your changes.

 

Trigger the Action

 

  • Link to Adalo Events: Navigate to your app screen and link the custom action to an event like form submission or a button click. This helps in triggering the Sendinblue action when the event occurs.

 

  • Configure Workflow: In the Adalo editor, configure the workflow so that the custom action is executed as part of the user journey.

 

Monitoring and Troubleshooting

 

  • Check Sendinblue Dashboard: Log in to Sendinblue and check your dashboard to see if the data from Adalo is correctly received.

  • Debug Issues: If the data is not reflecting in Sendinblue, revisit Custom Actions in Adalo, check the API endpoint, method, headers, and request body for accuracy.

 

By following these steps meticulously, a seamless integration between Adalo and Sendinblue can be achieved, allowing you to automate email marketing processes within your Adalo application seamlessly.

Adalo and Sendinblue integration usecase

User Registration and Email Marketing Automation

Integrating Adalo with Sendinblue can significantly enhance the user registration process and follow-up email marketing efforts. When a new user registers on an Adalo-built app, the integration can automatically add their details to a Sendinblue contact list. This facilitates immediate engagement with tailored email marketing campaigns that are triggered based on user actions.

 

Welcome Emails and Onboarding

Upon registration, users can receive customized welcome emails through Sendinblue. These emails can contain essential information like how to get started, app features, and links to helpful resources. Automated onboarding sequences can be set up to ensure new users are well-acquainted with the app's functionalities over time.

 

Segmenting and Targeting

Adalo's user data can be leveraged to segment contacts in Sendinblue. Users can be grouped based on various criteria such as the date of registration, user activity, or specific interests indicated during sign-up. Segmented lists allow marketers to send highly targeted and relevant emails, thereby increasing engagement and conversion rates.

 

Drip Campaigns and Engagement Tracking

Sendinblue’s automation workflows can be used to create drip campaigns that keep the user engaged over time. For instance, users who have registered but haven't completed their profile can receive reminder emails. Integration with Adalo allows for real-time user activity tracking, enabling adjustments to campaigns based on user behavior.

 

Feedback Collection and Surveys

To improve user experience, Sendinblue can send automated feedback requests or surveys. Upon performing specific actions in the Adalo app, users could receive a survey to gather insights on their experience. This feedback loop helps in refining app features and functionality based on user input.

 

Retargeting and Re-engagement

Inactive users can be identified through Adalo data and re-engaged with Sendinblue's retargeting campaigns. These could include special offers, updates, or reminders designed to bring inactive users back to the app. Behavioral triggers in Adalo can initiate specific re-engagement emails through Sendinblue workflows.

 

Analytics and Reporting

Adalo’s integration with Sendinblue can offer in-depth analytics and reporting capabilities. By tracking email open rates, click-through rates, and user behavior post-email engagement, businesses can gather actionable insights. This data helps in optimizing both the email marketing strategies and the overall user experience on the app.

 

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